The Soccer Dealer Association (SDA) was founded in 2010 to organize and serve the interests of independent soccer dealers.  Formed as a non-profit organization, the SDA is dedicated to offering educational programs and providing tangible resources that are beneficial to the dealer members.  The elected volunteer board of directors representing specific regions must approve each program and resource.

SDA’s mission is to unite the Soccer Dealers of North America into a cohesive community to share best practices, build stronger business relationships and provide both resources and education for members to run their businesses more effectively and profitably within the soccer industry.